Hellstar's business model revolves around the concept of limited edition releases, known as "capsules." These exclusive drops create a sense of urgency and desirability among their consumers, transforming streetwear into a coveted lifestyle. From Capsule 3 of 2020 to the present Capsule 9 in August 2023, Hellstar has continued to captivate its audience with each new release.

Our Partnership: Influencer Advocacy Redefined

Our primary focus was on Influencer Advocacy, beginning from Capsule 3 and evolving to the current Capsule 9. A strategic approach that seamlessly integrated influencers and celebrities from the fashion and hip-hop industries.

We aimed to showcase the brand within the cultural context it resonates with deeply – the intersection of streetwear and hip-hop. To achieve this, our strategy hinged on creating captivating video content.

Watch it here:

Evolution of Influence

The progression from Capsule 3 to Capsule 11 marked a significant shift in the scale of influencers and celebrities we collaborated with. In the initial stages, we engaged with influencers boasting follower counts ranging from 10k to 100k on platforms like TikTok and Instagram.

As Hellstar's influence grew, so did the caliber of influencers. Capsule 9 witnessed an evolution from influencers to bona fide celebrities within the hip-hop culture. Names like GHerbo, Chris Brown, Post Malone and Young Thug adorned our roster, solidifying Hellstar's place at the heart of the streetwear and hip-hop synergy.

Watch Hellstar’s Capsule 11 here.